Thursday, February 24, 2011

Design Process - Battle of the Bar Bands








This Battle of the Bar Bands event has been taking place in Vancouver for 10 years now. They came to me looking for a fresh concept after years of the same poster and advertising. I created 15-20 versions using manipulated istock images for their consider- ation, some of my favorites are here. They chose the mainly red one with the big X after a few more tweaks.

Direction ad


Creative concepts are a tricky thing at ZSA as I really received only the most basic direction on any given design project if any. Many of what I thought were my best concepts were often rejected. This is one of many on the same theme.

Outstanding ad


Creative concepts are a tricky thing at ZSA as I really received only the most basic direction on any given design project if any. Many of what I thought were my best concepts were often rejected. This is one of many on the same theme.

Concepts for ZSA


Creative concepts are a tricky thing at ZSA as I really received only the most basic direction on any given design project if any. Many of what I thought were my best concepts were often rejected. This is one of many on the same theme.

Concepts for ZSA


Creative concepts are a tricky thing at ZSA as I really received only the most basic direction on any given design project if any. Many of what I thought were my best concepts were often rejected. This is one of many on the same theme.

Ad for Blake's


I've created hundreds of ads looking for corporate lawyers for ZSA Legal Recruitment over my 6 years there. This ad for one of Canada's largest firms, Blake's, was created in Photoshop and Quark

100's of ZSA ads


I've created hundreds of ads looking for corporate lawyers for ZSA Legal Recruitment over my 6 years there. This ad for a lawyer at Tim Horton's was created in Photoshop and Quark